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Concepts of green marketing
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The proceedings of this workshop resulted in one of the first books on green marketing entitled “Ecological Marketing”. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.
What do you need to know about green marketing?
Green Marketing incorporates broad range of activities including product modification, changes to the production process, packaging changes, and modifying advertising. The focus of Green Marketing is on satisfaction of customers’ needs and wants with no or minimum harm to the natural environment.
Which is the best questionnaire for green marketing?
A questionnaire provided to obtain the views of the Swedish and others nationalities, how they are influenced by the marketing-mix elements (4P), satisfaction and WOM concerning green attitudes and purchase intention of eco-friendly...... Words: 419 - Pages: 2
What is the study of consumer behavior green marketing?
Consumer behavior is the study of...... Words: 1642 - Pages: 7 ...The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment.
Last Update: Oct 2021
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